Tag: FinTech
The Parallels Between Business and Dating with Emily Binder (Ep. 15)

The Parallels Between Business and Dating with Emily Binder (Ep. 15)

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In this episode of PRess Play, Elena Krasnow and Jimmy Moock sit down with Emily Binder, an influential voice in financial services and marketing, to cover everything from Vitamix recipes to business and dating analogies. Emily, the founder of WealthVoice and Beetle Moment Marketing, offers her unique blend of humor, wit and knowledge as she shares her professional journey and offers deeper insight into the value of voice marketing.

Emily also discusses: 

  • why she went into financial services and what inspired her to found WealthVoice and Beetle Moment
  • how to create engaging standout presentations by drawing from culture, pop culture and personal experiences
  • how missteps in business communication often mirror those in dating (and the importance of avoiding desperation when seeking to foster genuine connections)
  • her recent success with the launch of TIGER 21’s new podcast
  • why short, impactful video content can drive engagement and reach, with practical tips on leveraging YouTube shorts for your brand
  • …and more!

Tune in to explore the vibrant intersection of marketing, technology and financial services, and learn from one of the best in the business how you can enhance your brand’s digital presence.

Resources:

Connect with StreetCred PR:

Connect with Emily Binder:

About our Guest: 

Emily Binder is the founder of WealthVoice, the top voice AI marketing platform for podcasters and financial professionals, and is the founder and chief strategist of Beetle Moment Marketing. Beetle Moment is a boutique marketing agency known for delivering successful strategies to billion-dollar RIAs, custodian funds, and podcasters. Since 2017, Emily’s North Star has been marketing for durable businesses amidst emerging technology. She has worked with brands ranging from startups to Fortune 500 companies, including names like TIGER 21, Ritholtz Wealth Management, TD Ameritrade, and Budget Rent A Car. She is an in-demand public speaker, having presented to live and virtual audiences of over 30,000 people at events like Future Proof, Jolt!, Social Media Week, and more. Emily also hosts the award-winning mini-podcast Voice Marketing with Emily Binder.

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Shaping the Narrative: Shannon Rosic’s Journey in Wealth Management Technology (Ep. 11)

Shaping the Narrative: Shannon Rosic’s Journey in Wealth Management Technology (Ep. 11)

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What are the forces shaping the wealth management technology narrative? Allow us to introduce Shannon Rosic, an exceptionally talented marketing specialist with expertise in video production, podcasting, social media, and event planning. She does it all!

Hosts Elena Krasnow and Jimmy Moock engage in an insightful interview exploring the dynamic world of wealthtech with Shannon, the Director of WealthStack Content and Solutions at Informa Connect. Her extensive experience and expertise positions her as a key influencer at the intersection of technology and wealth management. 

Picture a wealthtech journey filled with creativity and innovation. Shannon’s story sparks the desire to explore this space from a fresh perspective. 

This episode takes you through Shannon’s:

  • career journey and role in marketing and wealth management
  • experience in event planning and public relations in the financial industry
  • unique approach to various responsibilities in her hybrid role
  • insights on successful event planning and the importance of networking and content
  • belief in the importance of a strong partnership with PR agencies and aligning with the company culture
  • view on having a clear strategy and plan in public relations
  • passions outside of work, including barrel racing and caring for her horses
  • and much more!

Connect with StreetCred PR:

Connect with Shannon Rosic:

About our Guest: 

Shannon Rosic is an exceptionally talented and motivated marketing specialist with over nine years of proven experience in crafting impactful B2B digital content campaigns. She is a versatile professional who brings extensive skills in video production, podcasting, project management, social media, and event planning to the table.

Her multifaceted expertise and commitment to excellence make Shannon a dynamic contributor to any team or project, demonstrating a proven track record of delivering results in the ever-evolving landscape of marketing and communications.

Beyond the professional arena, Shannon’s passion extends to barrel racing at local rodeos, finding solace in the great outdoors while hiking with her two dogs, and embracing the thrill of skiing.

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Breaking Through Traditional Boundaries and Amplifying Women in Fintech with Nicole Casperson (Ep. 7)

Breaking Through Traditional Boundaries and Amplifying Women in Fintech with Nicole Casperson (Ep. 7)

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Why did Nicole Casperson start Fintech is Femme? Because there was no media brand solely focused on delivering exceptional fintech analysis while amplifying the voices and causes of women and other diverse industry participants. So, she created one. 

In this episode, Elena Krasnow and Jimmy Moock welcome Nicole Casperson, a well-known fintech journalist and founder of Fintech is Femme. Nicole shares her journey as a journalist, including her decision to leave the world of traditional financial media and start her own mission-driven media brand. She emphasizes the power of shaping the narrative and the importance of representation, especially for women and Black and Brown women in fintech. Nicole discusses her platform’s evolution, the value of building relationships with PR professionals, and the launch of her Real Talk community.

Nicole discusses: 

  • Her journey as a journalist and decision to start her own media brand
  • The importance of representation and highlighting the stories of women in fintech
  • How her platform has evolved and why she rebranded to Fintech is Femme
  • Why embracing change and evolving is so important in the industry
  • What she looks for in a strong PR partner
  • Why authenticity is the foundation of building relationships with PR professionals
  • The launch of the Real Talk community
  • And more

Resources:

Connect with StreetCred PR:

Connect with Nicole Casperson:

About our Guest: 

Nicole Casperson is the founder of Fintech is Femme, a media brand that provides the latest fintech analysis while championing the stories and insights of women and diverse voices. As a founder, Nicole has grown a multi-million-dollar brand from scratch. She creates the content, strategy, and voice of her brand by providing news coverage to over 50,000 subscribers via the Fintech is Femme newsletter and event series. She is also the host of the Humans of Fintech podcast, a podcast dedicated to highlighting the voices of women and other underrepresented groups, giving listeners insight into how they too can find belonging in the fintech space. As a part of her brand, Nicole also leads the Real Talk community, a ‘no BS’ community focused on connecting and advancing women in fintech. 

Nicole teaches financial management at the Parsons School of Design in New York City, and is a regular contributor to Forbes, writing about topics that intersect gender, equity, finance, and technology. In 2022, she was named a Top Inspiring Female in Fintech by NYC Fintech Women, as well as a Top Influencer in Financial Twitter by ETFtrends.com. She has also been recognized as a Fintech Nexus DEI Trailblazer award finalist. Nicole is an international public speaker, having spoken about fintech and equality at events like the 2023 Women’s World Banking Summit in Mumbai, Money 2020 Amsterdam and Las Vegas, Future Proof, Orion Ascent, and more.

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Welcome to PRess Play: The StreetCred Podcast! (Ep. 1)

Welcome to PRess Play: The StreetCred Podcast! (Ep. 1)

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Welcome to PRess Play: The StreetCred Podcast, where financial services meet credibility marketing!

Get ready for captivating conversations with industry leaders, journalists, and top influencers — including the various twists and turns that led them to where they are today.

In this inaugural episode, Elena Krasnow, Jason Lahita, and Jimmy Moock unravel StreetCred PR’s fascinating origin story, shed light on their biggest learnings from decades of PR experience, and set the stage for what listeners can expect from future episodes.

Elena, Jason, and Jimmy discuss: 

  • PR missteps from early in their career — and the wisdom gained from those experiences
  • What ignited their passion for financial services PR
  • StreetCred PR’s core values, vibrant company culture, and future plans
  • Their personal hobbies and interests (a glimpse into the individuals behind the expertise!)
  • And more

Resources:

Connect with StreetCred PR:

About our Guests: 

Elena Krasnow is a dynamic member of the StreetCred PR team who plays an essential role in several key aspects of the day-to-day agency activities. As an experienced writer and editor, she utilizes her written communication abilities to help manage the production and output of high-quality editorial content for clients. With her high degree of emotional intelligence and unwavering commitment to StreetCred’s high standard of client service, she is adept at making clients and teams feel valued while establishing strong, lasting relationships.

Jason Lahita, with a background in PR at United Capital Financial Advisors and an MBA from UC Irvine, took the leap and established his first PR agency in 2012. In 2018, he returned to his roots of working within RIAs when he joined Integrated Partners—a fantastic financial firm that evoked memories of his time at United Capital. Jason spearheaded their PR efforts for two years before venturing into a new phase in 2020. Thus, StreetCred PR was born, with Integrated Partners as its inaugural client. With the addition of new clients and a team of exceptional professionals, StreetCred PR has since gone from strength to strength. 

Jimmy Moock has, for the past 17 years, led campaigns for a diverse range of clients in the financial services ecosystem, including registered investment advisory firms, mutual fund complexes, hedge funds, ETFs, family offices, and more. As the legend goes, Jimmy’s prowess in public relations was apparent during his summer internship in 1998 when he secured a client appearance on CNBC’s “Power Lunch” within his very first week on the job. Building on this early success, he immersed himself in the fast-paced and highly creative public relations landscape of New York City. Jimmy has since played a pivotal role in shaping countless C-level executives’ critical business communications initiatives.

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