Why did Nicole Casperson start Fintech is Femme? Because there was no media brand solely focused on delivering exceptional fintech analysis while amplifying the voices and causes of women and other diverse industry participants. So, she created one. 

In this episode, Elena Krasnow and Jimmy Moock welcome Nicole Casperson, a well-known fintech journalist and founder of Fintech is Femme. Nicole shares her journey as a journalist, including her decision to leave the world of traditional financial media and start her own mission-driven media brand. She emphasizes the power of shaping the narrative and the importance of representation, especially for women and Black and Brown women in fintech. Nicole discusses her platform’s evolution, the value of building relationships with PR professionals, and the launch of her Real Talk community.

Nicole discusses: 

• Her journey as a journalist and decision to start her own media brand
• The importance of representation and highlighting the stories of women in fintech
• How her platform has evolved and why she rebranded to Fintech is Femme
• Why embracing change and evolving is so important in the industry
• What she looks for in a strong PR partner
• Why authenticity is the foundation of building relationships with PR professionals
• The launch of the Real Talk community
• And more

Resources:

• Fintech Is Femme
• LinkedIn: George Moriarty
• Cathie Wood: The Investor Who Changed Wall Street Is Betting Big On Bitcoin And AI

Connect with StreetCred PR:

• Contact Us
• Website
• Twitter: Elena Krasnow 
• Twitter: Jimmy Moock
• LinkedIn: Elena Krasnow
• LinkedIn: Jimmy Moock
• LinkedIn: StreetCred PR
• Twitter: StreetCred PR

Connect with Nicole Casperson:

• Fintech Is Femme
• Fintech Is Femme Newsletter
• Humans of Fintech
• Real Talk
• LinkedIn: Nicole Casperson
• Twitter: Nicole Casperson

About our Guest: 

Nicole Casperson is the founder of Fintech is Femme, a media brand that provides the latest fintech analysis while championing the stories and insights of women and diverse voices. As a founder, Nicole has grown a multi-million-dollar brand from scratch. She creates the content, strategy, and voice of her brand by providing news coverage to over 50,000 subscribers via the Fintech is Femme newsletter and event series. She is also the host of the Humans of Fintech podcast, a podcast dedicated to highlighting the voices of women and other underrepresented groups, giving listeners insight into how they too can find belonging in the fintech space. As a part of her brand, Nicole also leads the Real Talk community, a ‘no BS’ community focused on connecting and advancing women in fintech. 

Nicole teaches financial management at the Parsons School of Design in New York City, and is a regular contributor to Forbes, writing about topics that intersect gender, equity, finance, and technology. In 2022, she was named a Top Inspiring Female in Fintech by NYC Fintech Women, as well as a Top Influencer in Financial Twitter by ETFtrends.com. She has also been recognized as a Fintech Nexus DEI Trailblazer award finalist. Nicole is an international public speaker, having spoken about fintech and equality at events like the 2023 Women’s World Banking Summit in Mumbai, Money 2020 Amsterdam and Las Vegas, Future Proof, Orion Ascent, and more.

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